Department of Communication

http://www.wku.edu/communication

Helen Sterk, Department Head
Ivan Wilson Fine Arts Center 130
(270) 745-3296
communication@wku.edu

Faculty

Professor

Cecile W. Garmon, PhD (Educational Leadership), Vanderbilt University, 1984

Angela M. Jerome, PhD (Communication Studies), University of Kansas Main Campus, 2002

Holly J. Payne, PhD (Communication), University of Kentucky, 2003

Cliff P. Shaluta, MA (Speech), Marshall University, 1983

Helen M. Sterk, PhD (Communication Studies), University of Iowa, 1986

Associate Professor

Vicki S. Bagwell, MA (Communication), Western Kentucky University, 1992

Kumi Ishii, PhD (Communication Studies), Kent State University Main Campus, 2004

Kenneth D. Payne, MA (Journalism), Marshall University, 1992

Sally J. Ray, PhD, Wayne State University, 1991

Jennifer M. Smith, PhD (Communication), Purdue University Main Campus, 2006

Blair C. Thompson, PhD (Communication Studies, Educational Psychology), University of Nebraska-Lincoln, 2007

Assistant Professor

Jie-Young Kong, PhD (Communication), Arizona State University Main, 2012

Instructor II

Gary K. Hughes, PhD (Communication), University of Kentucky, 2014


Advertising Courses

AD 536   Sport Branding: A New Game    3 Hours

Focused on developing and delivering a meaningful brand message to increase sport fan loyalty and engagement. Topics include team-branding, athletes as brands, globalization, and digital technologies.
Prerequisite(s): RSA 521.
Recent Term(s) Offered: fall 2015; fall 2016; fall 2017

AD 537   Sport Sponsorships: New Revenue Strategies    3 Hours

Provides a strategic framework for understanding sport information management and preparation by focusing on the relationship among sport organizations, spokespeople, and media.
Prerequisite(s): RSA 521.
Recent Term(s) Offered: spring 2015; spring 2016; spring 2017

Communication Courses

COMM 461G   Organizational Communication    3 Hours

Theoretical examination of rhetorical principles operant in modern organizational communication systems.
Recent Term(s) Offered: None

COMM 501   Qualitative Methods in Communication Research    3 Hours

Study of qualitative research designs and the procedures typically used in communication research. Includes general overview of interviewing and other qualitative research methodologies.
Prerequisite(s): Admission to Master of Arts in Organizational Communication (#0012) or permission of the graduate program coordinator.
Recent Term(s) Offered: fall 2015; fall 2016; fall 2017

COMM 502   Quantitative Methods in Communication Research    3 Hours

Study of quantitative research designs and the procedures typically used in communication research. Includes general overview of survey, and other quantitative research methodologies along with statistical analysis using computer software.
Prerequisite(s): Admission to Master of Arts in Organizational Communication (#0012) or permission of the graduate program coordinator.
Recent Term(s) Offered: spring 2015; spring 2016; spring 2017

COMM 503   Foundations of Communication    3 Hours

Major concepts and issues which characterize the discipline.
Recent Term(s) Offered: None

COMM 510   Strategies for Teaching Communication    0 Hours

Designed to improve the teaching performance of COMM graduate assistants in teaching the basic public speaking courses.
Grade Mode: Non-graded
Recent Term(s) Offered: fall 2015; fall 2017

COMM 523   Health Communication    3 Hours

An examination of the role communication plays in the delivery of health care. Focus is on provider-patient relationships, other providers of care, health communication campaigns, health behavior change, and within health care contexts.
Recent Term(s) Offered: fall 2016

COMM 526   Family Communication    3 Hours

Survey of research and theory in family communication.
Recent Term(s) Offered: None

COMM 528   Communication in the Nonprofit Sector    3 Hours

Survey of organizational communication issues and the ways in which they are uniquely situated in and applied to nonprofit organizations and philanthropy.
Recent Term(s) Offered: spring 2015; spring 2017

COMM 531   Global Leadership Communication    3 Hours

This seminar focuses on the impact of national or ethnic culture on leadership communication behaviors when leading in multi-national and/or multi-ethnic organizations.
Recent Term(s) Offered: summer 2016

COMM 544   Persuasive Communication    3 Hours

How persuasion works across the dimensions of the communication process: one-to-one, small group, public, and mass communication.
Recent Term(s) Offered: None

COMM 547   Organizational Communication Theory    3 Hours

A survey of organizational communication theories, perspectives, methods, and current issues.
Prerequisite(s): Admission to Master of Arts in Organizational Communication (#0012) or permission of the graduate program coordinator.
Recent Term(s) Offered: fall 2015; fall 2016; fall 2017

COMM 551   Employee Communication    3 Hours

Study of employee communication in the modern organization. Covers topics such as measurements of organizational communication effectiveness and the relationship among factors such as communication, morale and productivity.
Prerequisite(s): Graduate standing.
Recent Term(s) Offered: None

COMM 552   Democracy, Power, & Voice in Organizations    3 Hours

An in-depth look at the theoretical underpinnings and communication research related to participation, democracy, voice, and power in for-profit, non-profit, volunteer, and community organizations.
Recent Term(s) Offered: spring 2016

COMM 553   Health Communication Campaigns    3 Hours

Examines and analyzes the critical role communication plays in planning, implementation, and evaluation of health communication campaign.
Recent Term(s) Offered: fall 2017

COMM 560   Seminar in Organizational Communication    3 Hours (repeatable max of 9 hrs)

Topical studies within the field of organizational communication. Topics include employee communication and conflict management, among others.
Recent Term(s) Offered: None

COMM 561   Multinational Organizational Communication    3 Hours

This course provides an in-depth study of internal and external communication behaviors in business organizations operating in multinational environments.
Recent Term(s) Offered: fall 2016

COMM 562   Special Topics in Intercultural Communication    3 Hours

Provides graduate students an opportunity for an in-depth study of special topics in intercultural communication. One or two topics will be chosen for study during the course. These topics will be selected by the instructor based on special availability of resources, appropriateness for current intercultural conditions, and interest of students.
Recent Term(s) Offered: None

COMM 563   Issues Management    3 Hours

A study of issue identification, issue analysis, issue change strategy options, and issue action programming with particular emphasis upon the role of communication in issue management.
Recent Term(s) Offered: fall 2015; fall 2017

COMM 564   Crisis Communication    3 Hours

Role of communication in crisis prevention, crisis readiness and crisis resolution.
Recent Term(s) Offered: spring 2016

COMM 565   Communication and Conflict    3 Hours

Study of communication as it relates to conflict in interpersonal, group, organizational, and intercultural settings.
Recent Term(s) Offered: None

COMM 566   Corporate & Organizational Advocacy    3 Hours

Historical overview of corporate and organizational advocacy in the 20th century focusing on the communication process used in corporate advocacy.
Recent Term(s) Offered: spring 2015; spring 2017

COMM 568   Communication and Organizational Identification    3 Hours

Survey of the phenomena of identification in organizations and how identification is constructed through communication.
Recent Term(s) Offered: None

COMM 570   Seminar in Human Communication    3 Hours (repeatable max of 9 hrs)

Selected topics in communication theory: small group communication, language behavior, etc.
Recent Term(s) Offered: spring 2015; fall 2016; spring 2017

COMM 571   Organizational Communication in the Digital Age    3 Hours

This course considers effective communication with technologies in organizational contexts based on foundational theories and contemporary research. It also covers the social and communicative impact of technologies on organizations and organizational members.
Recent Term(s) Offered: fall 2015

COMM 572   Nonverbal Communication    3 Hours

Theory and research in nonverbal communication. Topics will include body language, vocalics, and use of space, time, touch, and artifacts in communication.
Recent Term(s) Offered: None

COMM 577   Cultural Terrorism Communication    3 Hours

This course deals with the communication behaviors of terrorist groups, particularly as culture impacts and influences those behaviors.
Recent Term(s) Offered: None

COMM 578   Seminar in Interpersonal Communication    3 Hours

Examination of professional literature and basic research in interpersonal communication.
Recent Term(s) Offered: None

COMM 581   Applied Organizational Communication    3 Hours

Provides opportunities for students to apply theoretical concepts to various functions of organizational communication in industry and corporate contexts.
Recent Term(s) Offered: summer 2015; summer 2016; summer 2017

COMM 586   Process of Group Communication    3 Hours

Practice in the group communication processes that lead toward successful team work in organizational contexts.
Recent Term(s) Offered: None

COMM 587   Communication in Intercultural Negotiation & Mediation    3 Hours

Role of communication in intercultural negotiation and mediation processes. Addresses cultural factors and negotiation techniques in cross-cultural conflict situations.
Recent Term(s) Offered: fall 2015

COMM 590   Intercultural Communication    3 Hours

A survey of intercultural communication theories, approaches, methods, and current issues.
Recent Term(s) Offered: spring 2015; summer 2017; fall 2017

COMM 595   Independent Study in Communication    3 Hours

Permits students to conduct individualized communication research in an area of their interest.
Recent Term(s) Offered: spring 2015; summer 2015; spring 2016; summer 2016; fall 2016; spring 2017; summer 2017; fall 2017

COMM 596   Graduate Internship in Communication    3 Hours

This course offers students a project-based work experience in an organization under faculty direction.
Recent Term(s) Offered: fall 2015; summer 2017

COMM 599   Thesis Research/Writing    1-6 Hours (repeatable max of 6 hrs)

Thesis research and writing directed by faculty committee.
Grade Mode: Pass/Fail
Recent Term(s) Offered: fall 2015; spring 2016; fall 2016; spring 2017; fall 2017

COMM 600   Maintaining Matriculation    1-6 Hours (repeatable max of 6 hrs)

Continued enrollment for thesis completion.
Grade Mode: Non-graded
Recent Term(s) Offered: spring 2015; summer 2015; summer 2016; spring 2017

COMM 721   Organizational Communication for Leaders    3 Hours

Examines the communication perspectives, theories, and principles necessary to lead organizations. Considers ways to assess and improve communication processes in various organizational situations.
Prerequisite(s): Admission to Educational Leadership Doctoral Program or permission of instructor.
Recent Term(s) Offered: None

COMM 731   Global Communication for Leaders    3 Hours

This seminar focuses on the impact of national or ethnic culture on leadership communication behaviors when leading in multi-national and/or multi-ethnic organizations.
Prerequisite(s): Admission to Educational Leadership Doctoral Program or permission of instructor.
Recent Term(s) Offered: summer 2016

COMM 741   Leadership and Social Trends    3 Hours

Examines literature on current economic, political, technological, and/or social trends as they relate to leadership.
Recent Term(s) Offered: None

COMM 751   Strategic Communication    3 Hours

Considers the way organizational leaders use communication to influence opinions and behavior of various constituencies.
Prerequisite(s): Admission to Educational Leadership Doctoral Program or permission of instructor.
Recent Term(s) Offered: None

Public Relations

PR 543   Strategic Public Relations Writing for Sport    3 Hours

Addresses public relations writing and multimedia distribution requirements for reaching a variety of sport audiences in today's digital age.
Prerequisite(s): RSA 521.
Recent Term(s) Offered: spring 2015; summer 2016; spring 2017

PR 547   Issues in Sport Media Relations    3 Hours

Provides a strategic framework for understanding sport information management and preparation by focusing on the relationship among sport organizations, spokespeople and media.
Prerequisite(s): RSA 521.
Recent Term(s) Offered: summer 2015; spring 2016; summer 2017