Advertising (AD)

AD 536   Sport Branding: A New Game    3 Hours

Focused on developing and delivering a meaningful brand message to increase sport fan loyalty and engagement. Topics include team-branding, athletes as brands, globalization, and digital technologies.
Prerequisite(s): RSA 521.
Recent Term(s) Offered: fall 2015; fall 2016; fall 2017

AD 537   Sport Sponsorships: New Revenue Strategies    3 Hours

Provides a strategic framework for understanding sport information management and preparation by focusing on the relationship among sport organizations, spokespeople, and media.
Prerequisite(s): RSA 521.
Recent Term(s) Offered: spring 2015; spring 2016; spring 2017