Applied Data Analytics, Certificate (1734)

Department website: http://www.wku.edu/ais/

Program Coordinator

Ray Blankenship, ray.blankenship@wku.edu, (270) 745-5952

The certificate of Applied Data Analytics exposes students to how data is acquired, how to frame an analytic problem, determine which methodologies to use to solve a problem, and to build deployable models.

Program Requirements (18 hours)

The 18 hour certificate is based on 15 hours of core courses and 3 hours of advisor-approved upper-division courses. The approved elective may be from the Gordon Ford College of Business or any other college.

Course List

Code	Title	Hours
ECON 206	Statistics	3
BDAN 250	Introduction to Analytics 1	3
BDAN 305	Principles of MIS with Spreadsheets 2	3
or FIN 389	Financial Analysis and Modeling
BDAN 310	Business Data Analytics	3
BDAN 330	Structured Data Analysis 3	3
or BDAN 430	Data Visualization
Select 3 hours from the following or any data analytics course with department approval		3
ACCT 312	Accounting Information Systems
ACCT 412	Data Analysis for Accounting
ECON 306	Statistical Analysis
ECON 307	Financial Data Modeling
ECON 465	Regression and Econometric Analysis
ECON 480	Economic Forecasting
ENT 496	Small Business Analysis and Strategy
FIN 389	Financial Analysis and Modeling
FIN 450	Financial Plan Development
MGT 313	Decision Modeling
MGT 314	Operations Management
MGT 383	Human Resource Information Systems
MKT 321	Consumer Behavior
MKT 421	Marketing Research
MKT 431	Advanced Social Media Marketing
Total Hours		18

¹

BDAN250 is required for all business majors.

²

Students pursuing the Business Finance Concentration may take FIN 389 (Financial Analysis and Modeling) instead of BDAN 305.

³

Students pursuing the Business Finance Concentration may take BDAN 430 (Data Visualization) instead of BDAN 330.