Undergraduate Catalog 2022-2023

Advertising, Bachelor of Arts (727P, 727)

Department website: http://www.wku.edu/communication

Program Coordinator

Cliff P. Shaluta, cliff.shaluta@wku.edu, (270) 745-5833

The Advertising major provides a number of opportunities for students to build an impressive resume and online portfolio leading to an exciting career. Class projects, competitions, and hands-on internships provide an extraordinary educational experience. The business of advertising is being transformed as consumers are choosing digital technologies to access a variety of content where and when they choose. Conventional media revenue models are being challenged and advertising professionals with new skill sets are needed. The major in Advertising prepares students to work as entrepreneurs to launch their own businesses or for careers in media, agency or corporate advertising.

Specific objectives of the Advertising major:

  • Acquaint students with important concepts, methods, and examples of successful advertising communication strategies;
  • Provide students with training to make strategically sound analysis of advertising decisions;
  • Provide students with opportunities to apply knowledge and creativity to real-world advertising situations;
  • Develop students' ability to present well-reasoned conclusions and recommendations in written and oral presentations and to encourage continued self-education and personal development.

Program Requirements (36 hours)

A baccalaureate degree requires a minimum of 120 unduplicated semester hours. More information can be found at www.wku.edu/registrar/degree_certification.php.

Students who began WKU in the Fall 2014 and thereafter should review the Colonnade requirements located at: https://www.wku.edu/colonnade/colonnaderequirements.php.

Admission Requirements

Students wishing to enter the major in Advertising initially are admitted as majors seeking admission (reference 727P). Prospective majors may take no more than 15 hours in the major before admission. Students must meet the following requirements before they can be admitted:

  1. Completion of a minimum of 24 hours of coursework applicable to a baccalaureate degree;
  2. A minimum overall grade point average of 2.3;
  3. Completion of COMM 200 with a grade of “C” or better and 9 additional hours in general education;

All courses in the major must be completed with a grade of "C" or better. At least one-half of the hours in the major must be at the 300 or 400 level.

Required Courses:
COMM 200Communication Foundations3
AD 210Software Studio3
AD 240Advertising in a Digital World3
AD 300Research in Advertising and Public Relations3
or COMM 300 Introduction to Communication Research Methods
or SOCL 302 Social Research Methods
or PS 302 Research Design in Political Science
MKT 220Basic Marketing Concepts3
AD 310Visual Concepts in Advertising3
AD 330Branding3
UX 330User Interface Design3
AD 349Advertising Media3
AD 410Portfolio3
Select six hours of restricted electives from the following courses: 16
AD Internship or Practicum
Organizational Communication
Fundamentals of Public Relations
Legal and Ethical Foundations of Strategic Communication
Introduction to User Experience Design
Introduction to Developing and Prototyping for Interactive Design
User Experience Advanced Studio I
Total Hours36

Finish in Four Plan - Advertising (727)

First Year
COMM 1453ENG 1003
MATH 109 (or higher)3HIST 101 or HIST 1023
ART 105 or ART 1063AD 2103
IDST 175 (OR World Language, if needed)3AD 2403
Colonnade: Natural & Physical Sciences3Colonnade: Natural & Physical Science w/lab3
 15 15
Second Year
MKT 2203ENG 200 or RELS 2003
COMM 2003UX 3303
AD 3103AD 300 or COMM 300 (OR equivalent research course)3
Colonnade: Social & Behavioral Science32nd Major/Certificate/Minor Course3
2nd Major/Certificate/Minor Course32nd Major/Certificate/Minor Course3
 15 15
Third Year
AD 330*3AD 410*3
AD 349*3AD Elective3
2nd Major/Certificate/Minor Course32nd Major/Certificate/Minor Course3
2nd Major/Certificate/Minor Course32nd Major/Certificate/Minor Course3
Colonnade: Connections (Systems)3Colonnade: Connections (Local to Global)3
 15 15
Fourth Year
AD Elective (Imagewest internship encouraged)32nd Major/Certificate/Minor Course3
2nd Major/Certificate/Minor Course32nd Major/Certificate/Minor Course3
2nd Major/Certificate/Minor Course32nd Major/Certificate/Minor Course3
Colonnade: Connections (Social & Cultural)3General Elective3
General Elective3General Elective3
 15 15
Total Hours 120