Undergraduate Catalog 2021-2022

Digital Advertising, Certificate (1768)

Program Coordinator

Cliff P. Shaluta, cliff.shaluta@wku.edu, (270) 745-5833

The Digital Advertising certificate provides opportunities to develop advertising strategies and tactics aimed at targeted audiences. The certificate allows students to research, analyze, evaluate and determine how best to reach specific audiences with their messages. The guided electives provide exposure and creation of verbal and visual content through video, photography, and computers.  This 18-hour program equips students with practical skills for workforce success.

Program Requirements (18 hours)

Core Courses
AD 210Software Studio3
or ART 243 Digital Media
AD 240Advertising in a Digital World3
AD 300Research in Advertising and Public Relations3
AD 330Branding3
or AD 349 Advertising Media
Choose any 2 Elective Courses6
Digital Video Production and Distribution
Editing I
Fundamentals of Photography
Advertising Media
Programming for Media Platforms
An approved AD or ART upper division elective
Total Hours18