Digital Advertising, Certificate (1768)
Program Coordinator
Cliff P. Shaluta, cliff.shaluta@wku.edu, (270) 745-5833
The business of advertising is being transformed as consumers are choosing digital technologies to access a variety of content where and when they choose. Conventional media revenue models are being challenged and advertising professionals with new skill sets are needed. The new 18-hour Digital Advertising certificate is focused on developing real-world advertising skills including consumer research, branding, search engine optimization (SEO), pay-per-click advertising, paid social media advertising, and tracking results through digital analytics. The hands-on curriculum equips students with practical skills for workforce success.
Program Requirements (18 hours)
| Code | Title | Hours |
|---|---|---|
| Core Courses | ||
| AD 210 | Software Studio | 3 |
| or ART 243 | Digital Media | |
| AD 240 | Advertising in a Digital World | 3 |
| AD 300 | Research in Advertising and Public Relations | 3 |
| AD 330 | Branding | 3 |
| or AD 349 | Advertising Media | |
| Choose any 2 Elective Courses | 6 | |
| Digital Video Production and Distribution | ||
or BCOM 366 | Editing I | |
or PJ 131 | Fundamentals of Photography | |
| Branding | ||
| Advertising Media | ||
| Programming for Media Platforms | ||
An approved AD or ART upper division elective | ||
| Total Hours | 18 | |