Undergraduate Catalog 2022-2023

Digital Advertising, Certificate (1768)

Program Coordinator

Cliff P. Shaluta, cliff.shaluta@wku.edu, (270) 745-5833

The business of advertising is being transformed as consumers are choosing digital technologies to access a variety of content where and when they choose. Conventional media revenue models are being challenged and advertising professionals with new skill sets are needed. The new 18-hour Digital Advertising certificate is focused on developing real-world advertising skills including consumer research, branding, search engine optimization (SEO), pay-per-click advertising, paid social media advertising, and tracking results through digital analytics. The hands-on curriculum equips students with practical skills for workforce success.

Program Requirements (18 hours)

Core Courses
AD 210Software Studio3
or ART 243 Digital Media
AD 240Advertising in a Digital World3
AD 300Research in Advertising and Public Relations3
AD 330Branding3
or AD 349 Advertising Media
Choose any 2 Elective Courses6
Digital Video Production and Distribution
Editing I
Fundamentals of Photography
Advertising Media
Programming for Media Platforms
An approved AD or ART upper division elective
Total Hours18