Undergraduate Catalog 2024-2025

Personal Branding, Certificate (1788)


Program Coordinator

Cliff P. Shaluta, cliff.shaluta@wku.edu, (270) 745-5833

A focused educational experience designed to empower students with the communication strategies and production skills necessary to build and enhance their personal brand in the digital age. Covers topics such as personal branding strategy, content creation and digital production.

Program Requirements (16 hours) 

Core Courses
AD 230Digital Tools3
AD 250Personal Branding3
VJP 261Mobile Media Storytelling3
BCOM 264Digital Video Production and Distribution3
AD 401ePortfolio1
Elective
Select one upper level elective from the following:3
Sport Communication
Sport Communication
Multiplatform News Presentation
Personal Selling
Special Topics in Film
Total Hours16