Undergraduate Catalog 2023-2024

Business Economics, Bachelor of Science (724)

Program Coordinator

David M. Zimmer, david.zimmer@wku.edu

Economics is the study of how humans decide how to use the limited resources they have. Economic principles are at the core of decision-making by businesses, governments, non-profit organizations, individuals, and families, because the limited resources are not just money and raw materials – they are also time, attention, computing resources, food, water, hospital beds, or seats on a crowded subway. Economics is also a study of how individuals can create wealth though specialization and trade, as well as the role markets play in making this wealth creation possible. 

The Business Economics major combines courses in economics with those in accounting, business data analytics, finance, management, and marketing.  Data analysis is one of the core skills in economics, and the students in this major will have an opportunity to develop strong data skills that are highly valued by employers. 

This combination of the economic way of thinking, core business competencies, and data-analytic skills prepares students for many different employment opportunities. Our graduates pursue careers in finance, banking, insurance, local and federal governments, public utilities, research institutions, education, and international organizations.  They hold a wide variety of jobs such as economist, loan officer, forecast analyst, financial analyst, business consultant, data analyst, energy analyst, bank examiner, research analyst, broker, market research analyst, policy analyst, professor, lawyer and many more. This multitude of possible career paths is what is great about choosing an economics major. Economics gives students an excellent foundation for employment in many areas of business and government service, as well as for advanced graduate studies.

Business Economics majors may also pursue the Joint Undergraduate/Master's Program, an accelerated graduate program that allows students to start working toward their Master of Arts in Applied Economics while completing their Bachelor's degree. Undergraduate students admitted into JUMP may take graduate courses that will count toward BOTH undergraduate and graduate degrees which will significantly lower the cost of obtaining a Master's degree.  For more information, visit the department website https://www.wku.edu/economics/ 


Program Requirements (72 hours)

A baccalaureate degree requires a minimum of 120 unduplicated semester hours. More information can be found at www.wku.edu/registrar/degree_certification.php.

Students who began WKU in the Fall 2014 and thereafter should review the Colonnade requirements located at: https://www.wku.edu/colonnade/colonnaderequirements.php.

The Business Economics major does not require an additional minor or major, but the structure of the program leaves enough room for students to complete a minor or certificate, especially if that minor or certificate is in the Gordon Ford College of Business. 

Business Foundations Courses
MATH 123Mathematical Applications for Business3
ACCT 110Accounting for Decision Makers3
ECON 202Principles of Economics (Micro)3
ECON 206Statistics3
MGT 210Organization and Management3
MKT 220Basic Marketing Concepts3
BDAN 250Introduction to Analytics3
FIN 330Principles of Finance3
MGT 498Strategy and Policy3
or ENT 496 Small Business Analysis and Strategy
Career Preparation Courses
BA 170Business Student Basics 11
or BA 175 University Experience-Business
or BA 220 Special Topics in Business Administration (Lower Division)
MGT 261Business Communication Fundamentals3
ECON 399Career Readiness in Economics1
ECON 499Senior Assessment1
Economics Courses
ECON 203Principles of Economics (Macro)3
ECON 302Microeconomic Theory3
ECON 303Macroeconomic Theory3
ECON 306Statistical Analysis3
or ECON 307 Financial Data Modeling
ECON 375Moral Issues of Capitalism 23
or ECON 390 Economics, Law, and Public Choice
or ECON 434 The Economics of Poverty and Discrimination
ECON 414Managerial Economics3
ECON 465Regression and Econometric Analysis3
Economics Electives
Select 12 hours from the following: 212
Business Electives
Select 6 hours from the following:6
Principles of Financial Accounting
ENT 3@
ENT 4@
FIN 3@
FIN 4@
MGT 3@
MGT 4@
MKT 3@
MKT 4@
Total Hours72

BA175 (1 hour) is only for Business LLC students. BA220 (3 hours) is only for WKU students and transfer students who choose a business major as a sophomore or higher.


Some upper-level electives may satisfy Colonnade Connections requirements: ECON 375 is in the Social and Cultural category, and ECON 385 and ECON 430 are in the Local to Global category. Note, only one of these courses can be used to satisfy the Connections requirement - the rest must be taken from other disciplines. 

Finish in Four Plan

First Year
BA 1701ACCT 1103
COMM 1453ECON 2033
ECON 202 (Colonnade Explorations - Social and Behavioral Sciences)3HIST 101 or HIST 1023
ENG 1003Colonnade Explorations - Arts & Humanities3
MATH 1233Colonnade Explorations - Natural & Physical Sciences w/ lab3
General Elective 3 
 16 15
Second Year
ECON 2063MKT 2203
ENG 200 (or another approved Colonnade Foundations - Literary Studies course)3BDAN 2503
MGT 2613Colonnade - Connections Social & Cultural or Local to Global or Systems3
MGT 2103Colonnade - Connections Social & Cultural or Local to Global or Systems3
Colonnade Explorations - Natural & Physical Sciences w/o lab3General Elective3
 15 15
Third Year
ECON 3023ECON 3033
ECON 306 or ECON 3073ECON Elective3
ECON 375, ECON 390, or ECON 4343ECON Elective3
Colonnade - Connections Social & Cultural or Local to Global or Systems3FIN 3303
Business Elective3Business Elective3
 ECON 3991
 15 16
Fourth Year
ECON Elective3ECON 4143
ECON Elective3ECON 4991
ECON 46513MGT 498 or ENT 4963
ENG 300 (Colonnade Foundations - Writing in the Disciplines)3General Elective3
General Elective3General Elective3
 15 13
Total Hours 120