Undergraduate Catalog 2021-2022

Management, Bachelor of Science (723P, 723)


Program Coordinator

Whitney O. Peake, whitney.peake@wku.edu, (270) 745-2913

Students pursuing a major in Management may choose one of the following concentrations: Business Administration,  Human Resource, Entrepreneurship, or Global Business

The Business Administration concentration of the management major provides a broad business perspective for students who eventually wish to be involved in profit or goal management responsibilities. This program of study is not intended to prepare students for career in any one type of industry of profession. Rather, it provides the graduate with a knowledge of basic managerial skills required by managers from small entrepreneur to corporate president. 

The Human Resource concentration of the Management major is designed to develop skills for managing an essential resource of any organization--its employees. Because of the importance of increasing human productivity, human resource management is viewed as a key contributor to organizational effectiveness. Human resource managers are frequently involved in top-level decision making.

The Entrepreneurship concentration allows students to develop the skills needed to start and own a business, to develop or grow an existing company, or to create an entrepreneurial environment within an organization.  Entrepreneurial students are not only prepared to operate a business, they are trained to innovate within existing organizations to increase productivity and performance. Students are encouraged to develop creative and impactful solutions by thinking critically about problems relevant to a variety of organizations, and continually practice and hone these skills through hands-on engagement in real-world exercises and projects.

The Global Business concentration is designed to increase students’ knowledge and develop the necessary skills in order to function effectively in today’s dynamic global environment. Students learn business practices around the world, international economics and trade regulations, geopolitical impacts on organizations, and cross-cultural management. Students are required to do an internship in a firm engaged in international business or participate in study abroad.

Concentrations

  • Human Resource/Personnel (MGHP)
  • Business Administration (MBUS)
  • Entrepreneurship (MENT)
  • Global Business (MGBU)

Program Requirements (73-79 hours)

The undergraduate major in management requires 73-79 hours of professional and elective courses and leads to a Bachelor of Science degree. No minor is required, although approved minors inside or outside the Gordon Ford College of Business are encouraged.

The undergraduate management program offers four areas of concentration within the major:

  1. Business Administration 
  2. Human Resource Management
  3. Entrepreneurship
  4. Global Business

This allows students to choose a program of study that fits well with their career aspirations.

Admission Requirements

This allows students to choose a program of study that fits well with their career aspirations.

To gain admission to the Gordon Ford College Management program, students must have:

  1. earned a minimum of 60 hours.
  2. completed ACCT 200 and ACCT 201, CIS 141, ECON 202, ECON 203, and ECON 206, MGT 210, MATH 123 or any calculus class or a Math ACT of at least 26 or a Math SAT of at least 610, and COMM 145.
  3. earned a minimum overall GPA of 2.5.
  4. earned a minimum GPA of 2.5 in the following courses (must have a "C" or better): ACCT 200, ECON 202, ECON 206, CIS 141, COMM 145, and MGT 210 (must have a "C" or better).

A baccalaureate degree requires a minimum of 120 unduplicated semester hours. More information can be found at www.wku.edu/registrar/degree_certification.php.

Students who began WKU in the Fall 2014 and thereafter should review the Colonnade requirements located at: https://www.wku.edu/colonnade/colonnaderequirements.php.

Business Administration Concentration

The Business Administration concentration develops student’s abilities to analyze and to manage a wide range of business situations. This development occurs by building on fundamental business functions studied in the core courses. The program is for students who intend to manage an independent business or a unit of a larger organization and who want a broad curriculum. 

GFCB Required Core Courses
CIS 141Analytics and Technology3
MATH 123Mathematical Applications for Business3
COMM 145Fundamentals of Public Speaking and Communication3
ACCT 200Introductory Accounting—Financial3
ACCT 201Introductory Accounting-Managerial3
CIS 243Principles of MIS3
ECON 202Principles of Economics (Micro)3
ECON 203Principles of Economics (Macro)3
ECON 206Statistics3
MGT 200Legal Environment of Business3
MGT 210Organization and Management3
MKT 220Basic Marketing Concepts3
MGT 314Operations Management3
FIN 330Principles of Finance3
MGT 498Strategy and Policy3
or ENT 496 Small Business Analysis and Strategy
Management Required Courses
MGT 305Ethics and Critical Thinking3
MGT 311Human Resource Management3
MGT 313Decision Modeling3
MGT 361Business Communication Fundamentals3
MGT 417Organizational Behavior3
MGT 499Senior Assessment in Management1
Management - Business Administration Concentration Required Courses
ECON 414Managerial Economics3
Select one of the following BDAN courses or other Professional Elective: 13
Business Data Analytics
Web Analytics
Structured Data Analysis
DSS Analysis and Design
Data Mining
Data Visualization
Professional Elective 13
Select a Management Elective 23
Select a Marketing Elective 33
Select a Finance Elective 43
Total Hours79

Human Resource Management Concentration

The Human Resource Management concentration is designed to develop skills for managing an essential resource of any organization—its employees. Because of the importance of increasing human productivity, human resource management is viewed as a key contributor to organizational effectiveness and achievement of strategic goals. Human resources managers are frequently involved in top-level decision making. The Society for Human Resource Management (SHRM) acknowledges that our HR curriculum aligns with its guidelines. We are one of only a few dozen U.S. universities with this recognition.

The HRM concentration is designed to prepare students for a rewarding career as a specialist in an area such as recruitment and selection, training and development, compensation and benefits administration, or labor relations.  

GFCB Required Core Courses
CIS 141Analytics and Technology3
MATH 123Mathematical Applications for Business3
COMM 145Fundamentals of Public Speaking and Communication3
ACCT 200Introductory Accounting—Financial3
ACCT 201Introductory Accounting-Managerial3
CIS 243Principles of MIS3
ECON 202Principles of Economics (Micro)3
ECON 203Principles of Economics (Macro)3
ECON 206Statistics3
MGT 200Legal Environment of Business3
MGT 210Organization and Management3
MKT 220Basic Marketing Concepts3
MGT 314Operations Management3
FIN 330Principles of Finance3
ENT 496Small Business Analysis and Strategy3
or MGT 498 Strategy and Policy
Management - Human Resource Concentration Required Courses
MGT 305Ethics and Critical Thinking3
or MATH 119 Fundamentals of Calculus
MGT 311Human Resource Management3
MGT 361Business Communication Fundamentals3
MGT 383Human Resource Information Systems3
MGT 400Employment Law3
MGT 411Effective Staffing Practices3
MGT 414Compensation Administration3
MGT 417Organizational Behavior3
MGT 473Training in Business and Industry3
MGT 495Strategic Human Resources Management3
MGT 499Senior Assessment in Management1
Select one of the following HRM Electives:3
Business Negotiation
International Human Resource Management
Management of Labor Relations
Management of Organizational Conflict
Practicum in Management
Total Hours79

Entrepreneurship Concentration

The Entrepreneurship concentration allows students to develop the skills needed to start and own a business, to develop or grow an existing company, or to create an entrepreneurial environment within an organization.  Entrepreneurial students are not only prepared to operate a business, they are trained to innovate within existing organizations to increase productivity and performance. Students are encouraged to develop creative and impactful solutions by thinking critically about problems relevant to a variety of organizations, and continually practice and hone these skills through hands-on engagement in real-world exercises and projects.

GFCB Required Core Courses
CIS 141Analytics and Technology3
MATH 123Mathematical Applications for Business3
COMM 145Fundamentals of Public Speaking and Communication3
ACCT 200Introductory Accounting—Financial3
ACCT 201Introductory Accounting-Managerial3
CIS 243Principles of MIS3
ECON 202Principles of Economics (Micro)3
ECON 203Principles of Economics (Macro)3
ECON 206Statistics3
MGT 200Legal Environment of Business3
MGT 210Organization and Management3
MKT 220Basic Marketing Concepts3
MGT 314Operations Management3
FIN 330Principles of Finance3
MGT 498Strategy and Policy3
or ENT 496 Small Business Analysis and Strategy
Management - Entrepreneurship Concentration Required Courses
MGT 305Ethics and Critical Thinking3
MGT 311Human Resource Management3
MGT 313Decision Modeling3
MGT 361Business Communication Fundamentals3
MGT 417Organizational Behavior3
MGT 499Senior Assessment in Management1
ENT 312Entrepreneurship3
ENT 380New Venture Business Planning3
ENT 463Small Business Management3
MKT 427Entrepreneurial Marketing3
FIN 441Entrepreneurial Finance3
Professional Elective (Any 300- or 400-level course within GFCB not already required for the major.3
Total Hours79

Global Business Concentration

The Global Business concentration is designed to increase students’ knowledge and develop the necessary skills in order to function effectively in today’s dynamic global environment. Students learn business practices around the world, international economics and trade regulations, geopolitical impacts on organizations, and cross-cultural management. Students are required to do an internship in a firm engaged in international business or participate in study abroad.

GFCB Required Core Courses
CIS 141Analytics and Technology3
MATH 123Mathematical Applications for Business3
COMM 145Fundamentals of Public Speaking and Communication3
ACCT 200Introductory Accounting—Financial3
ACCT 201Introductory Accounting-Managerial3
CIS 243Principles of MIS3
ECON 202Principles of Economics (Micro)3
ECON 203Principles of Economics (Macro)3
ECON 206Statistics3
MGT 200Legal Environment of Business3
MGT 210Organization and Management3
MKT 220Basic Marketing Concepts3
MGT 314Operations Management3
FIN 330Principles of Finance3
MGT 498Strategy and Policy3
or ENT 496 Small Business Analysis and Strategy
Global Business Concentration Required Courses
MGT 305Ethics and Critical Thinking3
MGT 311Human Resource Management3
MGT 313Decision Modeling3
MGT 361Business Communication Fundamentals3
MGT 417Organizational Behavior3
MGT 499Senior Assessment in Management1
MGT 303International Business3
MGT 316International Management3
Choose one of the following courses to fulfill the Cultural Component: 3
Chinese Culture and Civilization
Chinese Culture
Intercultural Communication
Communication in Multinational Organizations
Our Future: Local and Global
French Civilization and Culture
Geography of South America
Geography of East Asia
Germanic Civilization and Culture
Population, Society, and Development
Sociology of Globalization
Latin American Civilization and Culture
Spanish Civilization and Culture
Intermediate Arabic I
Intermediate Chinese I
Intensive Intermediate Chinese I
Intermediate French I
Intermediate German I
Intermediate Japanese I
Intermediate Russian I
Intermediate Spanish I
Choose 9 hours from the following courses:9
International Marketing
Supply Chain Management
Business Negotiation
International Human Resource Management
Practicum in Management
Strategic Human Resources Management
International Financial Management
Entrepreneurship
International Economics
Economic Development
Environmental and Resource Economics
Total Hours79

Finish in Four Plans 

Admission to the Major - Management, Business Administration Concentration (723P, 723) 

To gain admission to the Business Administration major students must have 60 earned hours with a minimum 2.5 overall GPA. They must also complete the eight admission courses (ACCT 200, ACCT 201; CIS 141; COMM 145; ECON 202, ECON 203, ECON 206; MATH 123 (or higher) with a separately calculated 2.5 GPA in ACCT 200, CIS 141, COMM 145, ECON 202, ECON 206, and MGT 210 (must be C or higher).

Management, Business Administration Concentration (723P, 723) 

First Year
FallHoursSpringHours
BA 1701ACCT 2003
CIS 1413ECON 2033
ECON 2023HIST 101 or HIST 1023
ENG 1003COMM 1453
MATH 1233Colonnade: Arts and Humanities3
General University Elective2 
 15 15
Second Year
FallHoursSpringHours
ACCT 2013ECON 2063
CIS 2433MGT 2003
MGT 2103MKT 2203
Colonnade: Literary Studies3Colonnade: Natural & Physical Sciences with lab3
Colonnade: Natural & Physical Sciences3Colonnade: Connections13
 15 15
Third Year
FallHoursSpringHours
FIN 3303MGT 3113
MGT 3053MGT 4173
MGT 3143Marketing Upper-Division Elective3
Business Data Analytics Upper-Division Elective3Colonnade: Connections33
Colonnade: Connections23Colonnade: Writing in the Disciplines3
 15 15
Fourth Year
FallHoursSpringHours
ECON 4143ENT 496 or MGT 4983
MGT 3133MGT 4991
MGT 361, ENG 306, or ENG 3073Management Upper-Division Elective (Approved)3
Finance Upper-Division Elective3Professional Upper-Division Elective (Approved)3
General University Elective3General University Elective2
 General University Elective3
 15 15
Total Hours 120

Admission to the Major - Management, Human Resource/Personnel Management Concentration (723P, 723)

To gain admission to the Human Resource/Personnel Management major students must have 60 earned hours with a minimum 2.5 overall GPA. They must also complete the eight admission courses (ACCT 200, ACCT 201; CIS 141; COMM 145; ECON 202, ECON 203, ECON 206; MATH 123 (or higher) with a separately calculated 2.5 GPA in ACCT 200, CIS 141, COMM 145, ECON 202, ECON 206, and MGT 210 (must be C or higher).

Management, Human Resource/Personnel Management Concentration (723P, 723)  

First Year
FallHoursSpringHours
BA 1701ACCT 2003
CIS 1413ECON 2033
ECON 2023HIST 101 or HIST 1023
ENG 1003COMM 1453
MATH 1233Colonnade: Arts and Humanities3
General University Elective2 
 15 15
Second Year
FallHoursSpringHours
ACCT 2013ECON 2063
CIS 2433MGT 2003
MGT 2103MKT 2203
Colonnade: Literary Studies3Colonnade: Natural & Physical Sciences with lab3
Colonnade: Natural & Physical Sciences3Colonnade: Connections13
 15 15
Third Year
FallHoursSpringHours
FIN 3303ECON 3053
MGT 3053MGT 361, ENG 306, or ENG 3073
MGT 3113MGT 383 or MGT 3133
MGT 3143Colonnade: Connections33
Colonnade: Connections23Colonnade: Writing in the Disciplines3
 15 15
Fourth Year
FallHoursSpringHours
MGT 4113ENT 496 or MGT 4983
MGT 4173MGT 4143
MGT 4733MGT 4953
Human Resource Management Upper-Division Elective (Choose from MGT 383, MGT 400, MGT 413, MGT 416, MGT 419, MGT 490)3MGT 4991
General University Elective3General University Elective2
 General University Elective3
 15 15
Total Hours 120

Admission to the Major - Management, Entrepreneurship Concentration (723P, 723)

To gain admission to the Human Resources/Personnel Management major students must have 60 earned hours with a minimum 2.5 overall GPA. They must also complete the eight admission courses (ACCT 200, ACCT 201; CIS 141; COMM 145; ECON 202, ECON 203, ECON 206; MATH 123 (or higher) with a separately calculated 2.5 GPA in ACCT 200, CIS 141, COMM 145, ECON 202, ECON 206, and MGT 210 (must be C or higher).

Management, Entrepreneurship Concentration (723P, 723)  

First Year
FallHoursSpringHours
BA 1701ACCT 2003
CIS 1413Colonnade - Arts and Humanities 3
ECON 2023COMM 1453
ENG 1003ECON 2033
MATH 1233HIST 101 or HIST 1023
General University Elective2 
 15 15
Second Year
FallHoursSpringHours
ACCT 2013Colonnade Connections3
CIS 2433ECON 2063
Colonnade: Literary Studies3MGT 2003
MGT 2103MKT 2203
Colonnade: Natural & Physical Sciences3Colonnade: Natural & Physical Sciences with Lab3
 15 15
Third Year
FallHoursSpringHours
Colonnade Connections3MKT 4273
FIN 3303MGT 3133
MGT 3053Professional Upper-Division Elective3
ENT 3123MGT 3613
MGT 3143Colonnade - Writing in the Disciplines3
 15 15
Fourth Year
FallHoursSpringHours
General University Elective3General University Elective2
MGT 3113General University Elective3
ENT 3803Professional Upper-Division Elective3
FIN 4413ENT 4633
MGT 4173MGT 498 or ENT 4963
 MGT 4991
 15 15
Total Hours 120

Admission to the Major - Management, Global Business Concentration (723P, 723)

To gain admission to the Human Resources/Personnel Management major students must have 60 earned hours with a minimum 2.5 overall GPA. They must also complete the eight admission courses (ACCT 200, ACCT 201; CIS 141; COMM 145; ECON 202, ECON 203, ECON 206; MATH 123 (or higher) with a separately calculated 2.5 GPA in ACCT 200, CIS 141, COMM 145, ECON 202, ECON 206, and MGT 210 (must be C or higher).

Management, Global Business Concentration (723P, 723)  

First Year
FallHoursSpringHours
BA 1701ACCT 2003
CIS 1413Colonnade: Arts & Humanities3
ECON 2023COMM 1453
ENG 1003ECON 2033
MATH 1233HIST 101 or HIST 1023
General University Elective2 
 15 15
Second Year
FallHoursSpringHours
ACCT 2013Colonnade - Connections3
CIS 2433ECON 2063
Colonnade: Literary Studies3MGT 2003
MGT 2103MKT 2203
Colonnade: Natural & Physical Sciences3Colonnade: Natural & Physical Sciences with Lab3
 15 15
Third Year
FallHoursSpringHours
Colonnade - Connections3Cultural Component3
FIN 3303MGT 3133
MGT 3053Colonnade - Connections3
MGT 3163MGT 3613
MGT 3143Colonnade - Writing in the Disciplines3
 15 15
Fourth Year
FallHoursSpringHours
General University Elective3General University Elective2
MGT 3113General University Elective3
MGT 3033Professional Upper-Division Elective3
Professional Elective3Professional Upper-Division Elective3
MGT 4173MGT 4983
 MGT 4991
 15 15
Total Hours 120