Applied Data Analytics, Certificate (1734)
Department website: http://www.wku.edu/information-systems
Program Coordinator
Ray Blankenship, ray.blankenship@wku.edu, (270) 745-5952
The certificate of Applied Data Analytics exposes students to how data is acquired, how to frame an analytic problem, determine which methodologies to use to solve a problem, and to build deployable models.
Program Requirements (18 hours)
The 18 hour certificate is based on 15 hours of core courses and 3 hours of advisor-approved upper-division courses. The approved elective may be from the Gordon Ford College of Business or any other college.
| Code | Title | Hours |
|---|---|---|
| ECON 206 | Statistics | 3 |
| BDAN 250 | Introduction to Analytics 1 | 3 |
| BDAN 305 | Principles of MIS with Spreadsheets 2 | 3 |
| or FIN 389 | Financial Analysis and Modeling | |
| BDAN 310 | Business Data Analytics | 3 |
| BDAN 330 | Structured Data Analysis 3 | 3 |
| or BDAN 430 | Data Visualization | |
| Select 3 hours from the following or any data analytics course with department approval | 3 | |
| Accounting Information Systems | ||
| Data Analysis for Accounting | ||
| Statistical Analysis | ||
| Financial Data Modeling | ||
| Regression and Econometric Analysis | ||
| Economic Forecasting | ||
| Small Business Analysis and Strategy | ||
| Financial Analysis and Modeling | ||
| Financial Plan Development | ||
| Decision Modeling | ||
| Operations Management | ||
| Human Resource Information Systems | ||
| Consumer Behavior | ||
| Marketing Research | ||
| Advanced Social Media Marketing | ||
| Total Hours | 18 | |
| 1 | BDAN250 is required for all business majors. |
| 2 | Students pursuing the Business Finance Concentration may take FIN 389 (Financial Analysis and Modeling) instead of BDAN 305. |
| 3 | Students pursuing the Business Finance Concentration may take BDAN 430 (Data Visualization) instead of BDAN 330. |