Undergraduate Catalog 2023-2024

Applied Data Analytics, Certificate (1734)

Department website: http://www.wku.edu/ais/

Program Coordinator

Ray Blankenship, ray.blankenship@wku.edu, (270) 745-5952

The certificate of Applied Data Analytics exposes students to how data is acquired, how to frame an analytic problem, determine which methodologies to use to solve a problem, and to build deployable models.

Program Requirements (18 hours)

The 18 hour certificate is based on 15 hours of core courses and 3 hours of advisor-approved upper-division courses. The approved elective may be from the Gordon Ford College of Business or any other college.

ECON 206Statistics3
BDAN 250Introduction to Analytics 13
BDAN 305Principles of MIS with Spreadsheets 23
or FIN 389 Financial Analysis and Modeling
BDAN 310Business Data Analytics3
BDAN 330Structured Data Analysis 33
or BDAN 430 Data Visualization
Select 3 hours from the following or any data analytics course with department approval3
Accounting Information Systems
Data Analysis for Accounting
Statistical Analysis
Financial Data Modeling
Regression and Econometric Analysis
Economic Forecasting
Small Business Analysis and Strategy
Financial Analysis and Modeling
Financial Plan Development
Decision Modeling
Operations Management
Human Resource Information Systems
Consumer Behavior
Marketing Research
Advanced Social Media Marketing
Total Hours18

BDAN250 is required for all business majors.


Students pursuing the Business Finance Concentration may take FIN 389 (Financial Analysis and Modeling) instead of BDAN 305.


Students pursuing the Business Finance Concentration may take BDAN 430 (Data Visualization) instead of BDAN 330.