Undergraduate Catalog 2022-2023

Business Data Analytics, Bachelor of Science (504)

Department website: http://www.wku.edu/information-systems

Program Coordinator

Ray Blankenship, ray.blankenship@wku.edu, (270) 745-5952

The Business Data Analytics major requires 66 semester hours. The major is designed to prepare students for professional careers using data analytics and technology. Students are trained to use data to improve decision making and gain insight. Local and global businesses are increasingly relying on the acquisition, management, and analysis of data. As the amount of data increases from all aspects of society so does the need for employees trained in data analytics. The Business Data Analytics major will provide students with a solid business foundation combined with a relevant study of data analytics. This major will help strengthen the knowledge economy in Kentucky and increase the availability of trained data analysts. 

Program Requirements (66 hours)

A baccalaureate degree requires a minimum of 120 unduplicated semester hours. More information can be found at www.wku.edu/registrar/degree_certification.php.

Students who began WKU in the Fall 2014 and thereafter should review the Colonnade requirements located at: https://www.wku.edu/colonnade/colonnaderequirements.php.

Business Foundations
MATH 123Mathematical Applications for Business 13
ACCT 110Accounting for Decision Makers3
BDAN 250Introduction to Analytics3
ECON 202Principles of Economics (Micro)3
ECON 206Statistics3
FIN 330Principles of Finance3
MKT 220Basic Marketing Concepts3
MGT 210Organization and Management3
MGT 498Strategy and Policy3
or ENT 496 Small Business Analysis and Strategy
Career Preparation
BA 170Business Student Basics 21
or BA 175 University Experience-Business
or BA 220 Special Topics in Business Administration (Lower Division)
MGT 261Business Communication Fundamentals3
BDAN 399Career Readiness in Business Data Analytics1
BDAN 499Senior Assessment in Business Data Analytics1
Required for All Business Data Analytics Majors
MGT 200Legal Environment of Business3
BDAN 305Principles of MIS with Spreadsheets3
BDAN 310Business Data Analytics3
BDAN 330Structured Data Analysis3
BDAN 350Data Management3
BDAN 410DSS Analysis and Design3
BDAN 420Predictive Modeling3
BDAN 430Data Visualization3
Select 9 hours from the following:9
Analytics and Technology 3
ENT 3@
ENT 4@
FIN 3@
FIN 4@
MGT 3@
MGT 4@
MKT 3@
MKT 4@
Advanced Public Speaking
Small Group Communication
Organizational Communication
Introduction to Law Enforcement
Juvenile Delinquency
Argument and Analysis in Written Discourse
Business Writing
Technical Writing
Advanced Composition
Writing and Technology
Fundamentals of GIS
Geographic Information Systems
GIS Analysis & Modeling
GIS Programming
Health Care Organization and Management
Human Resources Management for Healthcare Managers
Quality Management for Healthcare
Health Systems Management
Ambulatory Care Administration
Principles and Methods of Health Planning
Health Care Finance
Health Care Informatics
Army Training Management and Warfighting Functions
Applied Tactical Army Leadership
Professional Leadership Skills
Total Hours66

Finish in Four Plan 

Business Data Analytics

First Year
BA 1701ACCT 1103
CIS 141 (or another elective)33COMM 1453
ECON 2023HIST 101 or HIST 1023
ENG 1003Colonnade: Arts & Humanities3
MATH 1233Colonnade: Natural & Physical Sciences with lab3
General University Elective2 
 15 15
Second Year
ECON 2063BDAN 2503
MGT 2613MGT 2003
MGT 2103MKT 2203
Colonnade: Literary Studies3Colonnade: Connections13
General University Elective3Colonnade: Natural & Physical Sciences3
 15 15
Third Year
BDAN 3053BDAN 3103
General University Upper-Division Elective3BDAN 3303
FIN 3303BDAN 3503
Colonnade: Connections23CIS 205 (Colonnade: Connections)3
General University Elective3BDAN 3991
 Colonnade: Writing in the Disciplines3
 15 16
Fourth Year
BDAN 4103Business Data Analytics Upper-Division Elective3
BDAN 4203Business Data Analytics Upper-Division Elective3
BDAN 4303General University Elective3
Business Data Analytics Upper-Division Elective3General University Elective3
General University Upper-Division Elective3MGT 498 or ENT 4963
 BDAN 4991
 15 16
Total Hours 122