Undergraduate Catalog 2022-2023

Marketing, Minor (413)

Program Coordinator

Ivan S. Novikov, ivan.novikov@wku.edu, (270) 745-6197

The marketing minor provides an attractive complement to many traditional liberal arts majors. Combinations of marketing with foreign language, agriculture, advertising, the performing arts, sports, health care and hospitality services, fashion retailing and others would broaden and strengthen career options. Marketing has a role in any occupational field that involves consumers and the choices which they make. 

Program Requirements (24-27 hours)

Students who are business majors must take 15 hours of marketing courses beyond MKT 220. The minor requires 24 to 27 semester hours, at least 6 hours must be unduplicated from courses counted in the major. MATH 123 or any calculus class or have a Math ACT of at least 26 or a Math SAT of at least 610 and SOCL 100 or PSY 100 / PSYS 100 are recommended as background courses before beginning the minor though they are not a part of the minor program. The MATH and SOCL / PSY / PSYS courses may be applied to Colonnade requirements.

ACCT 220
ECON 202Principles of Economics (Micro)3
or ECON 203 Principles of Economics (Macro)
ECON 206Statistics (or equivalent)3
MKT 220Basic Marketing Concepts3
MKT 321Consumer Behavior3
Select 9-12 hours of upper-level MKT electives 19-12
Total Hours21-24

Marketing minors must earn a “C” or better in all Marketing classes (MKT prefix) used as a part of the minor on the degree program. Transfer marketing classes with a grade of less than a “C” will not count towards the marketing minor. More detailed information is available from the Department of Marketing.