Undergraduate Catalog 2023-2024

Sales, Minor (452)

Program Coordinator

Lukas Forbes, lukas.forbes@wku.edu, (270) 745-2993

The sales minor provides an attractive option for students interested in professional selling. Combining a sales minor with a variety of fields such as finance, accounting, management, advertising, communication, health care and hospitality services, public relations, fashion retailing and numerous others would provide very strong career options.

Program Requirements (18 hours)

Core Courses
MKT 220Basic Marketing Concepts3
MKT 325Personal Selling3
MKT 425Advanced Personal Selling Strategies3
Additional Courses
Select 9 credits from the following:9
Advanced Public Speaking
Social Psychology
The Psychology of Sales Behavior
Risk Management and Insurance
Business Communication Fundamentals
Fundamentals of Public Speaking and Communication
Services Marketing
Business-To-Business Marketing
Social Media Marketing
Sales Force Management
Intercultural Communication
Or any marketing elective approved by the Marketing Department Chair
Total Hours18

Sales minors must earn a “C” or higher in all marketing classes (MKT prefix) used as part of the minor. At least 6 hours in the Sales minor must be unduplicated from courses counted in the major and/or other minors. More detailed information is available from the Department of Marketing.