Undergraduate Catalog 2023-2024

Esports Management, Certificate (1766)

Program Coordinator

Stacey A. Forsythe, stacey.forsythe@wku.edu, (270) 745-4238

The Esports Management Certificate is designed to prepare students in various majors for careers in Esports Management. This certificate is an interdisciplinary program between the Sport Management program in the School of Kinesiology, Recreation and Sport in the College of Health and Human Services and the Department of Marketing in the Gordon Ford College of Business and aims to equip students with knowledge in the areas of design, marketing, finance, promotion, and management within the Esports industry. 

Program Requirements (15 hours)

MKT 220Basic Marketing Concepts3
MKT 322Integrated Marketing Communications3
MKT 426Esports Marketing and Branding3
SPM 305Sport Event Management3
SPM 320Esports Management3
Total Hours15