Sport Management, Bachelor of Science (572)
Department website: http://www.wku.edu/krs
Program Coordinator
Stacey A. Forsythe, stacey.forsythe@wku.edu, (270) 745-4238
The Bachelor of Science degree in Sport Management prepares students for a variety of successful careers within the sport industry. Course work focuses on key content areas including sport management and leadership principles, operations, event & venue management, governance, ethics, marketing, legal aspects, financial aspects, and industry-related experiences.
Program Requirements (63 hours)
A baccalaureate degree requires a minimum of 120 unduplicated semester hours. More information can be found at www.wku.edu/registrar/degree_certification.php.
Students who began WKU in the Fall 2014 and thereafter should review the Colonnade requirements located at: https://www.wku.edu/colonnade/colonnaderequirements.php.
The Sport Management Program also offers the Esports Management undergraduate certificate, a great option for WKU students wanting more experience in the field of Esports Management.
| Code | Title | Hours |
|---|---|---|
| Core Courses | ||
| SPM 200 | Introduction to Sport Management | 3 |
| COMM 145 | Fundamentals of Public Speaking and Communication | 3 |
| ECON 202 | Principles of Economics (Micro) | 3 |
| MGT 210 | Organization and Management | 3 |
| MKT 220 | Basic Marketing Concepts | 3 |
| SPM 290 | Sport Management Seminar | 3 |
| SPM 300 | Governance and Public Policy in Sport | 3 |
| SPM 310 | Sport Ethics and Moral Issues | 3 |
| SPM 404 | Sport Facility Management | 3 |
| SPM 402 | Fiscal Practices in Sport Management | 3 |
| SPM 450 | Legal Issues in Sport | 3 |
| SPM 452 | Sport Leadership and Management | 3 |
| SPM 490 | Internship in Sport * | 12 |
| Electives | ||
| Select 15 hours of the following: | 15 | |
| Sport Event Management | ||
| Sport Communication | ||
| Esports Management | ||
| Culture of Sport Through Film | ||
| Moneyball: Sport Analytics | ||
| Global Perspectives in Sport | ||
| Intercollegiate Athletics Administration | ||
| Special Topics in Sport Management | ||
| Advance Studies in Sport | ||
| Understanding the Nonprofit Sector | ||
| Recreation and Tourism | ||
| Campus Recreation | ||
| Travel-Based Learning in Recreation and Tourism | ||
| Sports Economics | ||
| Entrepreneurship | ||
| Sports Marketing | ||
| Social Media Marketing | ||
| Esports Marketing and Branding | ||
| Sport Psychology | ||
| Sociology of Sport | ||
| Total Hours | 63 | |
- *
Prior to enrolling in , students must have completed all other core courses required in the major and must have a minimum 2.5 GPA in the SPM program. The remaining hours required to meet the university’s requirement of 120 hours should be used to either: 1) take other electives of interest to the student or 2) select a minor or certificate that best prepares them for entry-level positions related to their interest within the sport industry. Complementary minors include, but are not limited to: athletic coaching, broadcasting, business administration, economics, marketing, finance, nonprofit administration, and facility and event management.
Finish in Four Plan
| First Year | |||
|---|---|---|---|
| Fall | Hours | Spring | Hours |
| COMM 145 | 3 | ENG 100 | 3 |
| HIST 101 or HIST 102 | 3 | MATH 116 or MATH 123 | 3 |
| SPM 200 (Colonnade - Social and Behavioral Sciences) | 3 | ECON 202 | 3 |
| Colonnade - Arts & Humanities | 3 | Major/Minor/Elective or World Language (if needed) | 3 |
| Colonnade - Natural & Physical Sciences | 3 | Colonnade - Natural & Physical Sciences with Lab | 3 |
| 15 | 15 | ||
| Second Year | |||
| Fall | Hours | Spring | Hours |
| ENG 200 | 3 | SPM 290 | 3 |
| MKT 220 | 3 | SPM 300 | 3 |
| MGT 210 | 3 | SPM 335 (Recommended for Colonnade: Connections - Local to Global) | 3 |
| Major/Minor/Elective | 3 | Major/Minor/Elective | 3 |
| Colonnade: Connections - Social & Cultural | 3 | Major/Minor/Elective | 3 |
| 15 | 15 | ||
| Third Year | |||
| Fall | Hours | Spring | Hours |
| SPM 402 | 3 | SPM 310 | 3 |
| SPM 404 | 3 | SPM 452 | 3 |
| ENG 300 | 3 | Major/Minor/Elective | 3 |
| ENT 312 (Recommended for Colonnade: Connections - Systems) | 3 | Major/Minor/Elective | 3 |
| Major/Minor/Elective | 3 | Major/Minor/Elective | 3 |
| 15 | 15 | ||
| Fourth Year | |||
| Fall | Hours | Spring | Hours |
| SPM 450 | 3 | SPM 490 | 12 |
| Major/Minor/Elective | 3 | ||
| Major/Minor/Elective | 3 | ||
| Major/Minor/Elective | 3 | ||
| Major/Minor/Elective | 3 | ||
| Major/Minor/Elective | 3 | ||
| 18 | 12 | ||
| Total Hours 120 | |||