Sport Media and Communication, Certificate (1790)
Program Coordinator
Angela M. Jerome, angela.jerome@wku.edu, (270) 745-2881
Sport Media and Communication is an interdisciplinary certificate, jointly managed by the School of Media and Communication (PCAL) and Sport Management (CHHS). It was created to advance students' skills in:
- Managing communication for sports events
- Producing sport communication content for media following industry best practices
- Analyzing sport media and communication from a variety of perspectives
Program Requirements (19 Hours)
| Code | Title | Hours |
|---|---|---|
| Required Courses | ||
| COMM 315 | Sport Communication | 3 |
| or SPM 315 | Sport Communication | |
| SPM 305 | Sport Event Management | 3 |
| or SPM 320 | Esports Management | |
| BCOM 325 | Survey of Electronic Media Writing | 3 |
| BCOM 345 | Sports Reporting and Production | 3 |
| PR 347 | Sport Media Relations | 3 |
| BCOM 467 | Broadcast Workshop | 1 |
| or SMC 467 | Sport Media & Communication Portfolio | |
| or SPM 467 | Sport Media & Communication Portfolio | |
| Electives (Select 1) | 3 | |
| Digital Tools | ||
| Personal Branding | ||
| Basic Radio/Podcast Production | ||
| Digital Video Production and Distribution | ||
| Radio and Television News Performance | ||
| Advanced Radio Performance | ||
| Field Production | ||
| News Videography and Editing | ||
| History of Sport | ||
| Introduction to News Writing | ||
| Personal Selling | ||
| Sports Marketing | ||
| Social Media Marketing | ||
| Esports Marketing and Branding | ||
| Sociology of Sport | ||
| Introduction to Sport Management | ||
| Governance and Public Policy in Sport | ||
| Sport Event Management | ||
| Sport Ethics and Moral Issues | ||
| Esports Management | ||
| Culture of Sport Through Film | ||
| Global Perspectives in Sport | ||
| Intercollegiate Athletics Administration | ||
| Fundamentals of Photography | ||
| Mobile Media Storytelling | ||
| Total Hours | 19 | |