Undergraduate Catalog 2023-2024

Advertising, Bachelor of Arts (727P, 727)

Program Coordinator

Cliff P. Shaluta, cliff.shaluta@wku.edu, (270) 745-5833

If you're passionate about creativity, strategic thinking, and shaping brands through communication, the WKU AD Major offers an exciting and fulfilling career path. Advancing technology, changing consumer behavior, and new media platforms are providing employment opportunities in well-paid, hi-tech fields. Relevant classes, real-world projects, competitions, and hands-on internships will prepare you to launch your own brand or for careers in media, agency, or corporate advertising.

Specific objectives of the Advertising major:

  • Acquaint students with important concepts, methods, and examples of successful advertising communication strategies;
  • Provide students with training to make strategically sound analysis of advertising decisions;
  • Provide students with opportunities to apply knowledge and creativity to real-world advertising situations;
  • Develop students' ability to present well-reasoned conclusions and recommendations in written and oral presentations and to encourage continued self-education and personal development.

Program Requirements (36 hours)

A baccalaureate degree requires a minimum of 120 unduplicated semester hours. More information can be found at www.wku.edu/registrar/degree_certification.php.

Students who began WKU in the Fall 2014 and thereafter should review the Colonnade requirements located at: https://www.wku.edu/colonnade/colonnaderequirements.php.

Admission Requirements

Students wishing to enter the major in Advertising initially are admitted as majors seeking admission (reference 727P). Prospective majors may take no more than 15 hours in the major before admission. Students must meet the following requirements before they can be admitted:

  1. Completion of a minimum of 24 hours of coursework applicable to a baccalaureate degree;
  2. A minimum overall grade point average of 2.5;
  3. Completion of COMM 200 with a grade of “C” or better and 9 additional hours in general education;

All courses in the major must be completed with a grade of "C" or better. At least one-half of the hours in the major must be at the 300 or 400 level.

Required Courses:
COMM 200Communication Foundations3
AD 230Digital Tools3
AD 240Advertising in a Digital World3
AD 300Research in Advertising and Public Relations3
or COMM 300 Introduction to Communication Research Methods
or SOCL 302 Social Research Methods
or PS 302 Research Design in Political Science
AD 321Communications Analytics in Public Relations and Advertising3
AD 330Branding3
AD 349Advertising Media3
AD 410Portfolio3
or AD 489 AD Internship or Practicum
MKT 220Basic Marketing Concepts3
Select six hours of restricted electives from the following courses: 16
Personal Branding
AD Internship or Practicum
Organizational Communication
Crisis Communication
Integrated Marketing Communications
Personal Selling
Social Media Marketing
Fundamentals of Public Relations
Legal and Ethical Foundations of Strategic Communication
User Interface Design
Choose one diversity elective from the following:3
Interracial Communication
Intercultural Communication
Gender Communication
Communication in Multinational Organizations
Cultural Diversity in the U S
International Public Relations
Social Institutions: Race, Class, and Gender
Diversity in American Society
Media Diversity
Total Hours36

With departmental approval, students may opt to substitute one of the following courses in fulfillment of an elective requirement: AD 400, AD 415, AD 495.

A minor, certificate, or second major is required.

Finish in Four Plan - Advertising (727)

First Year
COMM 1453ENG 1003
Colonnade: Quantitative Reasoning3HIST 101 or HIST 1023
VJP 261 or VJP 131 (or other Colonnade: Arts & Humanities)3AD 2303
IDST 175 (OR World Language, if needed)3AD 2403
PR 255 (or Colonnade: Social and Behavioral Sciences)3Colonnade: Natural & Physical Science3
 15 15
Second Year
Colonnade: Natural & Physical Science with Lab3ENG 200 or RELS 2003
MKT 2203COMM 365 or SOM 310 (or other Diversity Elective)3
COMM 2003AD 300 or COMM 300 (or equivalent research course)3
PR 350 (or other Restricted Elective)3COMM 349 (or Colonnade: Systems)3
AD 321 or PR 32132nd Major/Certificate/Minor Course3
 15 15
Third Year
AD 3303AD 4893
AD 3493AD Elective3
2nd Major/Certificate/Minor Course32nd Major/Certificate/Minor Course3
2nd Major/Certificate/Minor Course32nd Major/Certificate/Minor Course3
2nd Major/Certificate/Minor Course32nd Major/Certificate/Minor Course3
 15 15
Fourth Year
AD Elective3AD 4103
2nd Major/Certificate/Minor Course32nd Major/Certificate/Minor Course3
2nd Major/Certificate/Minor Course32nd Major/Certificate/Minor Course3
2nd Major/Certificate/Minor Course32nd Major/Certificate/Minor Course3
General Elective3General Elective3
 15 15
Total Hours 120