Esports Management, Certificate (1766)
Program Coordinator
William A. Czekanski, william.czekanski@wku.edu
The Esports Management Certificate is designed to prepare students in various majors for careers in Esports Management. This certificate is an interdisciplinary program between the Sport Management program in the School of Kinesiology, Recreation and Sport in the College of Health and Human Services and the Department of Marketing in the Gordon Ford College of Business and aims to equip students with knowledge in the areas of design, marketing, finance, promotion, and management within the Esports industry.
Program Requirements (15 hours)
| Code | Title | Hours |
|---|---|---|
| MKT 220 | Basic Marketing Concepts | 3 |
| MKT 322 | Integrated Marketing Communications | 3 |
| MKT 426 | Esports Marketing and Branding | 3 |
| SPM 305 | Sport Event Management | 3 |
| SPM 320 | Esports Management | 3 |
| Total Hours | 15 | |