Undergraduate Catalog 2023-2024

Corporate and Organizational Communication, Bachelor of Arts (522P, 522)

Program Coordinator

Holly J. Payne, holly.payne@wku.edu, (270) 745-5876

The Corporate and Organizational Communication major prepares students to understand and apply communication theories and concepts that explain human interaction in the workplace and guide the formulation of messages for the organization and its constituencies in a wide range of situations. Students investigate how individuals influence and are influenced by organizations and their members as well as how stakeholders’ personal communication competencies affect participation in and quality of organizational life and society. In a pre-professional program, students engage in a solid core of organizational communication courses and are exposed to complementary courses focusing on message strategy, human relations, critical thinking, and proficient writing. Elective courses in the major are carefully chosen with an advisor to ensure the student receives the necessary background to succeed in an organizational setting.

Specific objectives of the Corporate and Organizational Communication major:

  • To build competence in critically analyzing communication within organizations; 
  • To develop skill in assessing internal and external communication needs; 
  • To obtain proficiency in understanding audience differences and developing strategic communication plans accordingly.

Program Requirements (36 hours)

A baccalaureate degree requires a minimum of 120 unduplicated semester hours. More information can be found at www.wku.edu/registrar/degree_certification.php.

Students who began WKU in the Fall 2014 and thereafter should review the Colonnade requirements located at: https://www.wku.edu/colonnade/colonnaderequirements.php.

Admission Requirements

Students wishing to enter the major in Corporate and Organizational Communication initially are admitted as majors seeking admission (reference 522P). Prospective majors may take no more than 15 hours in the major before admission. Students must meet the following requirements before they can be admitted:

  1. Completion of a minimum of 24 hours of coursework applicable to a baccalaureate degree;
  2. A minimum overall grade point average of 2.3;
  3. Completion of COMM 200 with a grade of "C" or better.

All courses in the major must be completed with a grade of "C" or better. At least one-half of the hours in the major must be at the 300 or 400 level.

Corporate Communication Core Courses: 221
Communication Foundations
Introduction to Communication Research Methods
Research in Advertising and Public Relations
Research Design in Political Science
Social Research Methods
Communications Analytics in Public Relations and Advertising
Small Group Communication
Organizational Communication
Advanced Organizational Communication
Internship in Communication
Required Corporate Communication Electives:
Select two courses from Message Strategy category: 16
Digital Tools
Advertising in a Digital World
Basic Marketing Concepts
Fundamentals of Public Relations
Advanced Public Speaking
Crisis Communication
Seminar in Political Communication
Communication in the Digital Age
Leading Change
Leadership Ethics and Decision-Making
Select two courses from the Human Relations Category:6
Leadership Communication
Organizational Relationships
Interpersonal Communication
Communication in Multinational Organizations
Leadership Theory and Application
Organization and Management
Human Resource Management
Management of Nonprofit Organizations
Personal Selling
Industrial / Organizational Psychology
The Psychology of Sales Behavior
Select one course from the Writing Proficiency Category:3
Introduction to Digital Texts and Media
Introduction to Digital Texts and Media
Creative Writing
Argument and Analysis in Written Discourse
Business Writing
Introduction to News Writing
Business Communication Fundamentals
Total Hours36

Only one course may be taken at the 200-level in the Message Strategy Category.


With departmental approval, students may opt to substitute one of the following courses in fullfillment of a Corporate Communication elective:COMM 400, COMM 415, COMM 495. A minor, certificate or second major is required; neither the Communication Studies minor nor the Communication Studies major may be used to fulfill this requirement.

Finish in Four Plan - Corporate and Organizational Communication (522)

First Year
COMM 1453ENG 1003
MATH 109 (or higher)3PS 110 or SOCL 100 (OR other Colonnade: Social & Behavioral Sciences)3
Colonnade: Arts & Humanities 3HIST 101 or HIST 1023
World Language, if needed OR General Elective3Colonnade: Natural & Physical Sciences w/lab3
Colonnade: Natural & Physical Sciences 3World Language, if needed OR General Elective3
 15 15
Second Year
COMM 2003COMM Message Strategy Elective3
ENG 200 or RELS 20032nd Major/Certificate/Minor Course3
Colonnade: Connections (Systems)3Colonnade: Connections (Local to Global)3
2nd Major/Certificate/Minor Course3Colonnade: Connections (Social & Cultural)3
General Elective3General Elective3
 15 15
Third Year
COMM 300, PS 301, or SOCL 3023COMM 3463
COMM 3623COMM 3493
COMM Human Relations Elective3COMM Writing Proficiency Elective3
2nd Major/Certificate/Minor Course32nd Major/Certificate/Minor Course3
General Elective3General Elective3
 15 15
Fourth Year
COMM 4623COMM 4893
COMM Message Strategy Elective3COMM Human Relations Elective3
2nd Major/Certificate/Minor Course32nd Major/Certificate/Minor Course3
2nd Major/Certificate/Minor Course3General Elective3
General Elective3General Elective3
 15 15
Total Hours 120