Undergraduate Catalog 2022-2023
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Advertising (AD)

AD 210    Software Studio    3 Hours

An introduction to the industry standard software to edit photos, create logos/branding packages, illustrations and layouts for print and interactive media. Note: Permission of instructor may be required.

Equivalent(s): SOM 210

Course Fee: $85

Recent Term(s) Offered: spring 2020; fall 2020; spring 2021; fall 2021; spring 2022; fall 2022

AD 240    Advertising in a Digital World    3 Hours

Explores the theory and practice of incorporating digital technology into global advertising communication campaigns. Core topics include consumer research, modern branding strategy, and message delivery. Colonnade/Statewide General Education Code K-LG

Recent Term(s) Offered: spring 2020; summer 2020; fall 2020; winter 2021; spring 2021; summer 2021; fall 2021; winter 2022; spring 2022; summer 2022; fall 2022

AD 300    Research in Advertising and Public Relations    3 Hours

Prepares students to perform and supervise preliminary research in advertising and public relations environments. Includes consumer analysis, media tracking, attitude measurement, copy testing, online research and evaluation of externally supplied research. Note: Permission of instructor may be required.

Prerequisite(s): (AD 240 with a minimum grade of C or COMM 200 with a minimum grade of C or PR 255 with a minimum grade of C) and (MATH 109 or MATH 115 or MATH 116 or MATH 117)

Restriction(s): Enrollment is limited to students in Industrial Education (081) , Visual Arts (514) , Corp. Organ. Communication (522) , News/Editorial Journalism (716) , Marketing (720) , Mass Communication (725) , Broadcasting (726) , Advertising (727) , Public Relations (763) or Communication Studies (792)

Course Fee: $50

Recent Term(s) Offered: spring 2020; spring 2021; spring 2022

AD 310    Visual Concepts in Advertising    3 Hours

Analyze, create, and organize visual elements of persuasive and sponsored messages across media, targeting specific audiences for measurable impact. Note: Permission of instructor may be required.

Prerequisite(s): (AD 210 with a minimum grade of C or SJB 201 with a minimum grade of C) and AD 240 with a minimum grade of C

Course Fee: $85

Recent Term(s) Offered: spring 2020; fall 2020; spring 2021; fall 2021; spring 2022; fall 2022

AD 321    Communications Analytics in Public Relations and Advertising    3 Hours

Introduction to practical application of the platforms, tools, data sources, and distribution channels of communications analytics in public relations and advertising.

Prerequisite(s): PR 255 or AD 240 or COMM 212 or permission of instructor

Equivalent(s): COMM 321, PR 321

Recent Term(s) Offered: None

AD 330    Branding    3 Hours

Process of creating and projecting a distinctively authentic personality for a business. Covers traditional and digital methods of branding, with a focus on user experience. Note: Permission of instructor may be required.

Prerequisite(s): (AD 300 with a minimum grade of C or COMM 300 with a minimum grade of C or PS 301 with a minimum grade of C or SOCL 302 with a minimum grade of C)

Recent Term(s) Offered: fall 2020; spring 2021; fall 2021; spring 2022; fall 2022

AD 349    Advertising Media    3 Hours

Study and evaluation of principal advertising media, including newspapers, magazines, trade publications, radio, television and outdoor. Includes consideration of media and audiences, media rates, budgeting, negotiating, scheduling and evaluations. Note: Permission of instructor may be required.

Prerequisite(s): (COMM 300 with a minimum grade of C or PS 301 with a minimum grade of C or AD 300 with a minimum grade of C or SOCL 302 with a minimum grade of C)

Recent Term(s) Offered: fall 2020; spring 2021; fall 2021; spring 2022; fall 2022

AD 400    Special Topics Advertising    3 Hours (repeatable max of 6 hrs)

Various advertising topics not covered elsewhere in the curriculum. Note: Permission of instructor may be required.

Prerequisite(s): (COMM 200 with a minimum grade of C or ENG 300 with a minimum grade of C)

Restriction(s): Students with a semester level of Freshman may not enroll.

Course Fee: $85

Recent Term(s) Offered: spring 2020; spring 2021

AD 410    Portfolio    3 Hours

Students collaborate to research, create and promote websites and/or applications for commercial and non-commercial projects. Synthesizes all elements of user-experience design and branding.

Restriction(s): Enrollment is limited to students in Advertising (727) or Advertising (Seeking Adm) (727P)

Course Fee: $85

Recent Term(s) Offered: spring 2020; fall 2020; spring 2021; fall 2021; spring 2022; fall 2022

AD 415    Study Abroad in Advertising    3 Hours (repeatable max of 6 hrs)

Advertising and culture in international and cross-cultural locations. Repeatable once for a total of 6 hours.

Recent Term(s) Offered: None

AD 489    AD Internship or Practicum    3 Hours (repeatable max of 6 hrs)

Prerequisite(s): 18 hours in the major, and permission of instructor. For departmental majors only. Professional -quality experience outside or inside the University for a fixed period of time. Follow-up with consist student reports and employer evaluation. Open only to Advertising majors. Course will be repeatable once for credit (only 3 hours will count for credit toward major).

Restriction(s): Enrollment limited to students with a semester level of Junior or Senior.

Enrollment is limited to students in Advertising (727)

Course Fee: $85

Recent Term(s) Offered: spring 2020; summer 2020; fall 2020; spring 2021; fall 2021; spring 2022; fall 2022

AD 495    Independent Study in Advertising    1-6 Hours (repeatable max of 6 hrs)

Develops directed research in Advertising. Students must submit a written petition for faculty approval of the study in the semester prior to enrolling. Note: Permission of instructor.

Prerequisite(s): COMM 200 with a minimum grade of C

Recent Term(s) Offered: spring 2020; summer 2020; fall 2020; spring 2021